Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Productive Domain Names – Uncover 5 Comprehensive Methods to Excel with Domain Names

There are so many considerations you need to keep in mind when choosing the perfect name for your website. It must be keyword-rich so it will be search-engine friendly and it must be easy to remember so it will be friendly to online users. These elements can tremendously help you drive highly targeted traffic to your website. There are also other methods that you would want to consider and some of them are the following:

1. Know the basic of domain naming. A website name can run up to 64 characters excluding the extension or suffix; it can contain letters, numbers, and other special characters. In addition, it cannot start nor end with hyphens and it is not case sensitive.

2. Know your target audience. Based on their preferences, you can make your domain name sound hip, sincere, formal, professional, upbeat, or conventional.

3. It must be short and promotes easy recall. You don’t have to use all 64 characters, in fact, you need to strive to keep it short as much as possible so it will be easy to remember. If you can create a website name using 5-7 characters, the better.

4. Insert keywords. Jumpstart your SEO campaign even before you launch your website by making your domain name keyword-rich. Download free keyword suggestion tools software online to identify the most searched keywords on your chosen niche. Try to incorporate the most popular keywords on your website name so it can secure good page ranking.

5. It must be descriptive. Online users must have a quick idea on what is your website all about or what you offer the moment they see your domain name. It must be highly related to your products and services.

5 Reasons Why Fiber Optic Patch Cables Are Beneficial

In the modern era of technology, fiber optics has started to play an important role in data transfer and communication. The data transfer that happens in these cables is based upon the technology of optical networks. Light waves are encoded and modulated to send and receive data. And fiber optic patch cables play an important role in completing the end-to-end connection of systems using this technology.

First of all, let us understand what makes the optical fiber communication important. The fiber optics makes sure that certain desired properties of any communication are satisfied. And the quality that they maintain with respect to these properties makes using these network cables desirable.

Interestingly, the fiber optic patch cables require being compatible with all these properties to keep up with the network quality. So the attributes desirable of the fiber cables are also good for the patches. Some of the important properties are listed below.

Rate of data transfer: Data of high volume can easily be transferred using the optic cables. In fact, with the mainline network cables, one can transfer terabytes of data every second as done in case of the worldwide Internet exchange data. The same can be said about the fiber optic patch cables. The bandwidth of these cables is extremely high.

Speed of communication: The physical communication happens over modulated waves of light. As a result, the speed of communication is extremely fast with the fiber optic networks. One can use these networks to access real time data across the globe. The patch cables are compatible with the speed and they can transfer data at the same speed as the main network cable.

Absence of attenuation: Attenuation of signal is a critical factor in most of the networks. However, for an optical network, this is practically absent. The data can traverse along the network with no amplifier installed in the route. The patch cables also do not attenuate the data.

Accuracy of transferred data: The transfer of data takes place with a high degree of accuracy. The data suffers from practically no external hindrance. No signal coming form outside really changes anything about the data. As a result, the data transfer preserves the accuracy of information exchange. The fiber optic patch cables maintain high levels of accuracy when it comes to data transfer.

Security factors: Fiber optic patch cables are as secure as the overall optical fiber network. They are extremely difficult to break into and hence the possibility of data leaking out of the network is practically minimal.

All of the above makes using fiber optic patch cables beneficial when it comes to real life application. Make sure that you have got the right patch with the right length and aperture, and you are all set to enjoy the benefits of a secure and high speed communication.

There Are Famous Clocks in America, Too

When anyone mentions famous clocks, they probably think of Big Ben. This is most likely because the Clock Tower of Big Ben in London is the most recognized clock in the world. The clock tower was constructed in the 1830s, and the monument still retains the title of the World’s Largest 4-Faced Chiming Clock, even though it is no longer the largest clock in the world. You may not know it, but the United States has some landmark clocks, too.

The world’s largest four-faced clock is located in Milwaukee, WI. In fact, the clock faces of the Allen-Bradley clock are around twice the diameter of Big Ben. No chimes have been added to this clock so that Big Ben can keep the title of largest chiming clock. Each hour hand on this magnificent clock is 15.8 feet long and weighs 490 pounds while the minute hands are 20 feet long and weigh 530 pounds each. In addition, the numerals on the clock faces are 4 feet high.

Another large landmark timepiece is the Colgate Clock. At 40′ in diameter, it’s the largest single clock in North America. This clock is located at the Colgate-Palmolive plant which was the Indiana Reformatory for Men prior to being bought and renovated in 1923. Therefore, the Colgate Clock has been considered to be a major southern Indiana landmark for over seven decades.

The Loew’s Jersey movie palace has another architectural clock that is renowned in American history. The builders of the facility wanted to attract attention to their building. They decided that since it’s located in an area where thousands of shoppers and commuters were always rushing by that they could best attract attention by adding a clock designed by the famous clock maker, Seth Thomas. This gorgeous timepiece includes one of the few moving figure clocks that’s you can see on the east coast. The figures depicted St. George slaying the dragon, an accomplishment which was repeated every quarter hour accompanied by bells.

You need to visit Seattle in order to tour its famous Clock Walk. Free standing clocks with cast iron pedestals began to be erected as an advertising medium in the 1860s and ’70s. By the 1920s there were so many street clocks in Seattle that people began to refer to it as the “City of Clocks”. Although a number of the clocks have been removed in the past three decades, Seattle is still considered to have one of the most significant collections of street clocks in the country.

Buried in the small, central plains town of Spillville, IA, you will find the home of the Bily Brothers clocks. These two farmers whiled away the long winter hours starting back in 1913 by crafting some of the most unique floor clocks you can ever hope to see. Their first clock, produced in 1916, featured appearance of the 12 apostles every hour. The brothers were adamant about keeping their collection together. Even when Henry Ford offered a small fortune for one of their clocks, the Bily Brothers refused to sell. The entire collection was bequeathed to the small, nearby town of Spillville with the provision that the collection never be sold or separated.

If you really want to feel the scope of American clock making, you can visit the American Clock and Watch Museum in Bristol, CT. This museum houses over 1400 unique timepieces, most of which were made in the USA. The majority of the clocks are still running and chiming, so when the time comes around to 12 Noon, this is one of the louder sites you can visit.

As you can see, clock making is a favorite pastime of the American people as well as the British. By traveling throughout this great country of ours, you’ll be able to find numerous lovely timepieces that have become part of our heritage.